Designer Shoe Warehouse (or DSW) has long run a traditional loyalty program that rewards. A customer loyalty program or rewards program is a marketing strategy that rewards loyal customers that frequently engage with a brand. By rewarding recurring engagement, you can increase customer loyalty and ensure continuous growth for your business.
Looking for a list of the best brand loyalty programs?
We also evaluated the three key types of customer satisfaction surveys. In this article, we will focus on a strategic approach to developing an effective customer feedback program that strengthens loyalty and enhances customer lifetime value. Close the Feedback Loop. Many organizations rely on intuition to understand their customers. How Does it Work? When you use the Recognition Mailbox module of Terryberry’s 360 Recognition platform, customers can recognize an employee who made a difference. The feedback is submitted to a queue for a manager to review. With a click of a button, managers can reward the employee and share the customer’s comments within the department or organization.
Customer Feedback Program Names Generator
Believe that customers possess good ideas. How often does someone in your organization respond.
We’ve trawled the Internet, hunting down a wide array of customer loyalty programs, brand rewards memberships and punch card programs across different industries. Here they are:
Click on the following links to jump to your relevant topic:
- The Best Loyalty Programs In the World – Starbucks, Amazon Prime, and Sephora; the best examples of loyalty programs in the world
- Restaurant Loyalty Programs – Loyalty program examples from cafes, fast casual/fast food QSR loyalty including Dunkin, Panera and Chipotle
- Travel Loyalty Programs – Examples of loyalty programs that reward you for travel & hospitality spending, like Expedia, Amtrak and National. Also including the following subcategories:
- Hotel Loyalty Programs – Featuring hotel chains big and small like Hyatt, Starwoods, and even Hotels.com
- Airline Loyalty Programs – First-class service and rewards from Delta, Alaska Airlines and Virgin Atlantic
- Products Loyalty Programs – A huge category of loyalty programs with rewards for purchasing products. Rather than split by industry, we’ve decided to split them by:
- eCommerce Loyalty Programs – Any loyalty program that focuses on online sales, or features a heavy online component
- Retailer Loyalty Programs – Loyalty program examples focusing on offline or brick-and-mortar retail experiences
Who has the best loyalty rewards program?
Starbucks, Amazon Prime and Sephora have the best customer loyalty programs, tapping into their global reach, strong brand loyalty and regularly returning customers. More than just sales and discounts, their loyalty programs play a big part in delivering excellent customer experiences, for example mobile payments and priority experiences – and generate record revenue, too!
Starbucks loyalty program
Starbucks Rewards is one of the most used loyalty programs in the world! Spending money at Starbucks gets you “Star points”, which you can then redeem for rewards. Plus, you can also pay by mobile through the app, and get notifications of special offers and seasonal drinks.
The loyalty program is so successful Starbucks Rewards was mentioned eight times in its Q4 2018 Earnings Call. Not a surprise, considering that Starbucks Rewards members loaded over a billion dollars of cash onto their cards in 2016, and grew to 15.3 million members by November 2018.
Read More: An Analysis of Starbucks Rewards’ Billion-Dollar Loyalty Program
Amazon Prime loyalty program
Amazon’s Prime loyalty program has been subject to a lot of analysis, but it’s hard to argue that it offers rewards for loyalty to Amazon shoppers, as well as encouraging members to keep going back to Amazon to enjoy the benefits.
And what benefits! Users get faster shipping benefits, exclusive access to movies and TV shows, Kindle books, and generally a superior Amazon experience all-around. No wonder there have been 100 million Prime subscribers globally in April 2018 – with the number expected to spike after Amazon Prime Day and Black Friday/Cyber Monday.
See Also: 5 Top-Notch Loyalty Programs That Reimagined The Way We Think About Rewards – #2 is Amazon Prime!Sephora’s loyalty program: Sephora
Beauty Pass / Beauty Insider
The Sephora Beauty Insider Program has three tiers – White, Black and Gold. Benefits include…
- Private sales and exclusive events
- Offers on your favorite brands
- A surprise on your birthday
- A brand gift of your choice every 200 points
With attractive benefits like this, it’s no wonder some Sephora Super-Shoppers can easily rack up 50,000 Beauty Insider Points – the equivalent of spending $50,000!
Best Loyalty Program Examples: Back to top
Customer Feedback Program Names List
What are the best restaurant rewards program?
Good food and great ambience brings customers in – but great a loyalty/rewards program keeps customers coming back regularly.
With Starbucks leading the charge, we are seeing more programs transition towards mobile apps and digital loyalty programs, including the likes of Dunkin’ Donuts, Chick-fil-A and Panera Bread.
Chick-fil-A Loyalty Program
With 13 million active members and more sales per average than KFC or McDonald’s, Chik-fil-A must be doing something right with its Chik-Fil-A One loyalty program.
In fact, they recently gave a loyal patron free Chick-fil-A meals for the rest of his life. Granted, he’s a 100 years old — but it’s a nice touch to reward loyalty.
Read More: How Chick-Fil-A overtakes the competition with its loyalty program
DD Perks Rewards: The Dunkin’ Donuts Loyalty Program
In less than three years, DD Perks Rewards has signed up seven million members on its way to becoming a massive mobile success.
They combined regular rewards and offers for new members, mobile payment and ordering (only for loyalty members!) and cross-promotions with local sports teams.
Read More: Perk Me Up: How Dunkin’ Donuts loyalty program brews fresh customer rewards with DD Perks Rewards
MyPanera: Panera Bread’s Loyalty Program
Panera’s digital loyalty program, MyPanera, has more than 28 million members, representing more than half its customer base.
MyPanera surprises and delights customers and generated US$1 billion in 2017 from digital, mobile, web and kiosk sales. And the number is set to double by 2019!
Read More: Rise Up: How Panera’s digital loyalty program MyPanera is delivering a billion dollars in sales
Red Robin Royalty Loyalty Program
Serving up a whopping US$315 million of burgers in the second quarter of 2018 alone, Red Robin must be doing something right in the competitive American fast food/burger market. Part of their success can be attributed to the Red Robin Royalty loyalty program.
Generous rewards are offered ranging from free entrees to birthday burgers and limited time deals. Red Robin gamifies the experience of earning these rewards, ingraining the habit of patronising their stores.
Read More: 4 Reasons Why Everyone Loves The Red Robin Loyalty Rewards Program
Chipotle loyalty program – Chiptopia
Chiptopia was an experiment in loyalty, run by Chipotle. The program lasted for just three months and is no longer active. Even though more than 3 million customers participated, a variety of factors including an timely health scare and an over-complicated redemption program made it untenable.
Chipotle are coming back with their rewards program, though. In the meantime, you can learn about how Chiptopia failed and how to avoid making the same mistakes.
Read Also: Chipotle’s Chiptopia Loyalty Program – What went wrong? Lessons and learnings.
Costa Coffee loyalty program
Costa Coffee loyalty program is called the Costa Coffee Club, and has an app too. They offer points earned, special events and free wifi — eerily similar to another famous cafe loyalty program.
Graeters loyalty program
Graeter’s Sweet Rewards Program exists as a loyalty card, but they’re also rolling out a pilot mobile app in new cities. Digital loyalty programs, especially for mobile phones, are becoming the norm.
Subway loyalty program: Subcard
The Subcard App has some interesting twists, including earning points with friends (‘Subsquad’) and loads more.
Read Also: How Subway Stays Fresh – By Boosting Its Marketing Efforts
Best Loyalty Program Examples: Back to top
The best travel rewards/loyalty program
The travel industry was the first to popularise memberships, rewards and loyalty programs. To this day, most hotels and airlines have points and memberships. Some of the best include Expedia, World of Hyatt and Delta Airlines.
This also includes the subsections for Hotel and Airline Loyalty Program examples.
Expedia loyalty program
Expedia+ Rewards combines tiered membership with rewards points.
Learn more: Expedia+ Rewards
National’s loyalty program
National Car Rental is also making use of a mobile app to target loyalty club members.
Learn more: National’s loyalty program
Amtrak loyalty program
Amtrak’s loyalty program is called Amtrak Guest Rewards, and is framed very much like a hotel’s, interestingly!
Best Loyalty Program Examples: Back to top
The best hotel loyalty programs
The best hotel loyalty programs go beyond offering free night stays, room upgrades or complimentary ‘continental’ breakfasts. Hyatt, Starwoods and Hotels.com feature exclusive experiences and special rewards.
See also examples for Travel and Airlines.
The World of Hyatt loyalty program
Hyatt revamped their much-beloved Hyatt Gold Passport loyalty program to the World of Hyatt, to focus more on meaningful benefits and brand values, instead of simply room bookings and points.
Despite having a smaller portfolio than larger hotel chains, the revamp had a big effect as Hyatt reported stronger sales growth and customer satisfaction.
Read More: How to inspire empathy with customers: The World of Hyatt loyalty program
Hotels.com loyalty program
Learn more: Hotels.com loyalty program
Starwood Preferred Guest Loyalty Program
Starwood’s Preferred Guest loyalty program can be linked with Marriott Rewards and Ritz Carlton rewards.
IHG loyalty program
Learn more: IHG’s loyalty program
Best Loyalty Program Examples: Back to top
The best airline loyalty program
Delta, Alaska Airlines and British Airways offer more than just seat upgrades, priority booking and air miles. Read how the best airline loyalty programs keep customers booking with them again and again.
See also examples for Travel and Hotels.
Delta Airline’s Loyalty Program: SkyMiles
Many airlines and hospitality offer points and miles. Delta’s Skymiles is an example of a loyalty program that’s well structured, easy to earn points, and tailored to make it easy to spend for users – especially VIP-level Medallion Status members.
Read More: Delta Airline’s Loyalty Program: Examples of a well-structured program
Alaska Airline’s loyalty program
Alaska Airline’s loyalty program is called Mileage Plan, but offers a host of rewards beyond just bonus miles.
Virgin Atlantic loyalty program
Virgin Atlantic’s loyalty program is called the Virgin Atlantic Flying Club.
British Airways loyalty program
British Airways’ loyalty program is called the Executive Club, with tiers named after precious stones – Emerald, Sapphire.
Best Loyalty Program Examples: Back to top
The best product loyalty program
Loyalty programs and memberships that offer you rewards for purchasing products from the brand. We’ve divided this section into eCommerce loyalty programs, which feature online sales or a heavy online component and Retailer Loyalty Programs, which focus on brick-and-mortar retailer examples.
The best eCommerce loyalty program
Sephora and Hotel Pink lead the charge, rewarding their regular customers for their loyalty with membership rewards, exclusive experiences and special tiers.
Hotel Pink, Frank Body‘s Rewards & Loyalty Program
In just a couple of years, Frank Body grew from a modest $5,000 to a multimillion dollar skincare brand. They knew their audience and how to reach them with sharp social media branding – but also a successful loyalty program, Hotel Pink.
Hotel Pink ties in aspects of a conventional shopping rewards/loyalty program with points for referrals, allowing customers to earn points any way they choose – making them extremely effective brand ambassadors.
Read More: Why Frank Body’s Hotel Pink Is An Effective Loyalty Program For Customer Retention
3Stripes.co: Adidas loyalty program
Adidas’s loyalty program for customers in Asia is called 3stripes.co.
It gives participants a $10 voucher for every $100 spent, among a host of other benefits.
Barnes&Nobles loyalty program
Barnes&Nobles has a loyalty program in the form of a $25/year membership with over $50 in coupons.
Dr. Brandt loyalty program
Dr Brandt’s loyalty program uses a point system that gives customers points for all sorts of specific actions.
Gilt Insider loyalty program
Gilt Insider loyalty program has four tiers – Insider, Select, Premier and Noir. At the highest level, you get…
- Birthday gifts
- VIP customer service
- Waitlist priority
- Private events
- 1 Hour Preview of Sales
Lancome loyalty program
Learn more: Lancome’s loyalty program
Marvel loyalty program
Learn more: Marvel Insider
Nestlé loyalty program
Learn more: Nestlé’s loyalty program
Ulta loyalty program
Learn more: Ulta’s loyalty program
Yuenglings loyalty program
Yuengling’s loyalty program gives subscribers access to coupons, discounts, contests, a free pint of ice cream and more.
Zappos loyalty program
Zappos’s loyalty program has 4 tiers – Sliver, Gold, Platinum and Elite – and the last is invite-only.
Best Loyalty Program Examples: Back to top
The best retail loyalty program
Brick-and-mortar retail experiences that focus mostly on returning customers for the offline experience, with no online tie-in. See also the best eCommerce loyalty programs.
Customer Service Feedback
Best Buy Loyalty Program
Best Buy’s loyalty program is called My Best Buy, and it has three tiers – Regular, Elite, and ElitePlus.
Nordstrom loyalty program
Learn: Nordstrom’s loyalty program
Old Navy loyalty program
Learn more: Old Navy’s loyalty program
Patagonia loyalty program
Learn more: Patagonia’s loyalty program
Samsung loyalty program
The Samsung loyalty program, based in India, is called the Samsung Smart Club.
There’s a Gold tier and a Platinum tier as well!
Interested in setting up a loyalty program of your own?
Check out Candybar.co! You can have it completely set up in under an hour, and it’s incredibly easy for your customers to use.
What are the program satisfaction survey questions?
Program satisfaction survey questions are a questionnaire used to collect feedback that can help training organizations or academic institutions measure the participants’ satisfaction levels for their specific programs. Such a questionnaire can help institutions and organizations understand the factors that help satisfy program participant needs. Hence, it can enable them to modify the programs accordingly based on their opinions.
For example, an academic institution wants to understand the student’s satisfaction level with the current course they are running for social studies. Such a questionnaire will enable an institution to gain insight on parameters such as course curriculum evaluation, how well the course was taught, and satisfaction level with the services provided during the program. In such a case, a social studies course evaluation survey template can help the institution to evaluate its current program. It can make strategic changes to the existing programs based on the participant feedback.
When conducting a survey questionnaire, there are a few things that have to be kept in mind. It is crucial to understand the objective of creating an online survey, the research design to be used, the amount of qualitative and quantitative data you want to collect, and what demographic questions to be included.
Such points will help you create a useful survey to measure satisfaction scores and give you good response rates.
Top 5 things to include in a program satisfaction survey
When running a program satisfaction survey, the organization or the institution should cover questions that will help gauge the satisfaction level of the participants regarding the following points:
The classroom environment and course material – Questions related to the overall classroom environment, which may revolve around hygiene, location, etc. and course material used or provided are essential things to understand to evaluate the program.
Customer Feedback Programs
Teaching methodologies – Teaching methods are one of the most important points that will define the program’s effectiveness. Hence, understanding the participant feedback regarding the methods used for teaching and their effectiveness is a crucial point to take into consideration to gauge if the participant needs are being satisfied.
Evaluation of other participants in the program – Most programs have a set eligibility criterion to participate in programs. These criteria help institutions to create a learning environment for all students. Taking participant feedback about the way everyone was chosen in the program can also impact the participants’ satisfaction level and impact their learnings. Hence, questions related to facilitators and participants should be covered in program satisfaction questionnaires.
Administrative processes – It is important for institutions to get feedback on the administrative processes involved in the program. Questions related to registrations, fees payments processes, etc. should be covered.
The effectiveness of the program – One of the most important points to be evaluated is the effectiveness of the program. Direct questions or open-ended questions can give you an accurate measurement of the satisfaction levels of the participants.
Customer Feedback Program Names Example
Top 21 program satisfaction survey questions for questionnaires
Customer Feedback System
- Considering your complete experience with the program, how likely would you be to recommend it to a friend or colleague?
- What was the program name you enrolled for?
- What year did you attend the program?
- 2018
- 2017
- 2016
- 2015
- Before 2015, please specify
- Please rate your level of satisfaction for the following points? (Answer options: Very unsatisfied, Unsatisfied, Neutral, Satisfied, Very Satisfied)
- Program organization/arrangement
- Instructors knowledge about the topic
- Facility environment
- Administrative processes
- Pricing of the program
- On a scale of 1 to 7, how would you rate the following staff?
- Payments department staff
- Registration staff
- Instructors
- Cleanliness staff
- How did you hear about our program?
- Printed Brochure
- Email promotion
- Website
- Flyer
- Newspaper
- Outdoor hoarding
- Other (please specify)
- How satisfactory was the teaching material used during the program?
- Very unsatisfied
- Unsatisfied
- Neutral
- Satisfied
- Very satisfied
- On a scale of 1 to 5, how challenging was the program?
- Do you think the duration of the program was good enough as per your expectation?
- Yes
- No
- Rather not say
- In your opinion, was the program schedule flexible?
- Yes
- No
- Rather not say
- Was the objective of the program explained clearly before registration?
- Yes
- No
- Rather not say
- Was your need satisfied after the completion of the program?
- Yes
- No
- Rather not say
- Please state three things that benefitted you the most from the program?
- Please state three things that you felt were unnecessary in the program?
- Did the program provide you with a good proportion of theoretical and practical learning?
- Yes
- No
- Rather not say
- How easy was the trainer’s language to understand?
- Very easy
- Moderately easy
- Neither easy nor difficult
- Moderately difficult
- Very difficult
- How often were you evaluated on the understanding of the program?
- Very often
- Sometimes
- Rarely
- Never
- On a scale of 1 to 5, how would you rate the evaluation methods?
- Please state your level of agreement for the following?
- The skill level of other participants was similar to yours
- The instructors were very knowledgable about the topic they were teaching
- Including interactive session in the program was a good choice
- The course material was easy to understand
- The registration process for the program was very smooth.
- Would you be interested in enrolling in another program with us?
- Yes
- No
- Do you have any suggestions/comments that will help us make the program better?